The iconic World Gym brand was founded in 1976 by Joe Gold during
the glory days of "Muscle Beach" in Santa Monica, CA. Joe was one of the
original ringleaders of Muscle Beach. In his prime, he toured with Mae
West, and was at the heart of the cozy connection that has always
existed between the Muscle Beach fitness scene and the celebrity of
Hollywood. Joe blazed a trail followed later by the likes of Arnold
Schwarzenegger, Lou Ferrigno, and Dave Draper to name just a few - all
of whom had significant Hollywood careers and an intimate connection to
and love for World Gym. Since that time, World Gym has evolved into an
internationally recognized brand that has captured the imagination of
people around the globe.
Given its storied past, it is no surprise that World Gym is one of the most celebrated fitness brands in the world today.
